| Filed in Web Development
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4 Tips to Create Better Website Error Messages

4 Tips to Create Better Website Error Messages

So, this is a message that I recently received when I clicked on the notifications icon on my Facebook account. My first reaction was to laugh at the ridiculous simplicity of the statement. My second was to think that this is the reason why good technical writers keep the user experience in mind. The ambiguous “that” in the Facebook message leaves the user wondering exactly what it is that they are not permitted to do, why they aren’t permitted to…read more

| Filed in Editing
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Sears.com’s iPad Ad: A Great Example of How a Good Editor Could Have Saved the Day

Sears.com’s iPad Ad: A Great Example of How a Good Editor Could Have Saved the Day

A little editorial oversight could have saved Sears.com and its customers from a very frustrating experience. According to this article, a pricing typo has many Sears customers up in arms: A [sic] online Sears ad that mistakenly advertised the 16-gigabyte, Wi-Fi-only iPad 2 for $69 — and got shoppers’ hopes up and orders placed — was retracted by the retail giant, which blamed a third-party seller of Apple’s popular tablet for an advertising typo. Since the ad came out, along with…read more

| Filed in Editing
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Are You Confused About When to Use Reign, Rein, and Rain?

Are You Confused About When to Use Reign, Rein, and Rain?

To Rule, Control, or Shower Upon – That Is the Question. Let’s talk about reign, rein, and rain – three homophones that are often confused. Recently, I came across this little snippet on the web in which David Beckham talks about his wife’s pregnancy and the problem with choosing a name for the new baby. The problem is in the first sentence, where he says that his boys “have taken the reigns.” (I’ll pretend I didn’t see the “when we…read more

| Filed in Editing
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Why You Shouldn’t Write and Edit Your Own Marketing Material

Why You Shouldn’t Write and Edit Your Own Marketing Material

Recently, Mashable.com ran an article titled “5 Marketing Jobs Worth Paying For”. According to the author of the article, Anna Lindow, “there are some areas of marketing in which the experience of a professional — administered at the right moment — can really make the difference between a polished, awesome product and a complete mess.” Guess what the top 2 jobs on the list are? Copywriting and copy editing, both of which are near and dear to yours truly. About…read more